Wednesday, April 24, 2013

How Well Does Brain Training Work?

By Saleem Rana


Betsy Hill, President of Learning Enhancement Corporation, discussed brain training with Lon Woodbury on L.A. Talk Radio. She talked about the elements necessary for successful educational software like Brainware Safari.

Quick History: Betsy Hill and Learning Enhancement Corporation

Betsy Hill is President and COO of Learning Enhancement Corporation, Chicago. Before joining Learning Enhancement Corporation, she worked at NutraSweet. She started at NutraSweet as a business analyst, and then later became the Director of their fat substitute division. As Director, she doubled sales and brought her division to profitability within a year. Apart from her current position, Hill is also a part-time professor in the MBA programs at the Lake Forest Graduate School of Management and the University of Illinois at Chicago.

Learning Enhancement Corporation was created by Roger Stark. It's main product, BrainWare Safari, has actually earned numerous honors like Teachers' Selection Award (TCA), CODiE for Ideal Competition Likeness, and Parents' Option Honor. It targets vertical markets like education and learning, health care, and labor force markets, and it is presently being used by individuals, institutions, and medical facilities in all 50 states and in 36 nations.

The Advantages of Brain Training

BrainWare Safari explained Hill is a brain training software program that combines neuroscience with video game technology. The program strengthens cognitive skills necessary for academic success like attention, memory, thinking, visual and auditory processing. The training is so effective that students' cognitive skills and sensory integration can be dramatically improved in as little as 12 weeks.

The software, Hill pointed out, is not just for middle school or high school students. Although primarily used by students, including those coping with learning problems, the brain training software can benefit any user regardless of their age. Since the brain is in a constant state of change, what neuroscientists call "neuroplasticity," anyone from 6 to 106 will experience brain improvement by using the software.

BrainWare Safari works and it does enhance intellectual skill due to the fact that it is intrinsically inspiring-- it inspires students by making learning fun with modern computer game technology. The software application program consists of 20 workouts that stimulate 41 cognitive skills in 6 essential areas. Furthermore, the 20 exercises have 168 degrees of problem-solving. Weak learning capabilities are boosted while sturdy skills are fortified more.

Curious about case histories, Woodbury asked Hill if she could recall any successful stories. She described two remarkable stories. One was of a child who had difficult holding three numbers in working memory when doing math, but overcame this problem and became proficient in doing her homework quickly. Another was a girl who improved her college admission test scores after using BrainwWare Safari for the recommended 12 weeks. As a result of her training, she also became valedictorian of her school.

Conclusion

BrainWare Safari integrates most psychological tasks in playing the game. Moreover, the game is fun to play, and is based upon solid clinical research. Although everything we know since infancy is the result of educating the brain, Brainware Safari combines delightful interactive video clips with specific and quantifiable brain training.




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